VIDEO & EVENT STRATEGY
These video and live event projects aren’t just content, they’re strategic components of integrated campaigns. Each was developed with a full-stack approach: from narrative design and direction to editing, activation, and AI-driven optimization.
Whether producing product explainers, executive interviews, or global webinars, I treat video as a high-leverage asset, built to clarify complex products, engage technical buyers, and drive measurable outcomes. These aren’t standalone visuals; they’re repeatable, video-forward systems that translate strategy into momentum across the buyer journey.
Global Webinar Series
I architected and led a new webcast series for Milestone. The programmatic system is an on-demand global series built to align product marketing goals with real customer needs. This series positioned internal thought leaders in front of a global audience, driving measurable engagement across the buyer journey.
From narrative design and guest preparation to hosting and post-production, I owned every layer of the initiative. Each webcast was built with a modular, scalable format. The videos are repurposed into campaign assets, SEO-enhanced articles, and FAQ resources that extended long-tail visibility.
The series directly supported a multi-million-dollar pipeline, delivering thousands of registrations and significant MQL volume. It also served as a template for cross-functional collaboration, aligning product teams, sales enablement, and global marketing to execute a repeatable, high-leverage program.
Global Webinar Series
Cut review time and speed up reporting with XProtect Video Summarization
Understanding Intelligent Video Analytics
The fundamentals of XProtect video management software by Milestone Systems
Product Tour Videos
These video assets are part of an evolving product marketing archetype I designed and scaled at Milestone. Each video translates complex product capabilities into clear, outcome-oriented narratives. From scripting to post-production planning, I guided creative direction to ensure each piece could serve as a modular, multi-channel asset. The videos became key demand gen drivers on product landing pages and shaped Milestone’s broader product portfolio strategy.
Product Marketing Videos
Milestone Systems XProtect Video Management Software (VMS) Product Demonstration
Milestone BriefCam Product Tour
Arcules video surveillance as a service (VSaaS) Quick Tour
Strategic Video Assets
This channel features multi-format videos designed to build trust, expand reach, and support market influence—from executive interviews and partner narratives to customer proof and feature spotlights. Each asset serves a specific purpose within a broader content ecosystem, reinforcing Milestone’s market position while showcasing system-level creative strategy.
Strategic Video Assets
Keith Harris SME Interview Highlights Compilation
Milestone Systems & LenelS2 Collaborate Closely to Help Customers Succeed
The Houston Living Lab is Built with Milestone Systems
Event-driven Content Strategy
My approach to field events centers on transforming in-person experiences into high-leverage content. Whether leading multi-city activations or capturing key moments at industry trade shows, I design content strategies that align with campaign goals, regional needs, and audience engagement. Each event is an opportunity to produce timely, brand-aligned assets that extend reach, reinforce messaging, and activate post-event channels across web and social.
Global Webinar (Organic Post)
STRATEGY
When promoting our global webinar series, we A/B tested clips with audio and 1:1 video content without audio to see how they would perform. I produced this looping video for LinkedIn and posted it organically for testing. The video had overwhelming response within just a few days and led to a social media post by the company that is in the early stages of promotion, but gaining impressions and signups for the upcoming webcast.
Milestone XPerience Days
STRATEGY
I served as the content lead and field producer for Milestone XPerience Days across four major cities—Toronto, Mexico City, Los Angeles, and New York. Working closely with global and regional teams, I helped architect the event structure, select speakers, and shape the narrative arc across sessions.
Each location featured a full day of programming, including a keynote on AI’s role in physical security. I directed on-site production in real time, ensuring every element—from session content to video capture—aligned with our messaging and campaign goals. This initiative became a cornerstone of our regional marketing strategy, activating localized video content and amplifying thought leadership across the Americas.
ISC West 2023
STRATEGY
At the largest trade show in our industry calendar, I field-produced this video on-site during day one of ISC West in Las Vegas. Collaborating with a videographer/editor, I shaped the format, defined the story arc, and directed production in real time to ensure brand alignment under tight logistical constraints.
I partnered with our VP of Marketing to align messaging and represent Milestone’s strategic presence at the show. Post-production, I worked closely with the global communications team to publish the asset across our social channels—turning a live event moment into a timely, high-visibility brand activation.